In May 2006, UTV launched a brand new competition called How Lo?® in which viewers bid on an item each week by texting their bid to a shortcode number. The twist however, is that to win the item the viewer must bid the lowest unique amount rather than the highest. If your bid is not the lowest unique bid at the time when you made it, you will receive a text message back informing you of this and asking you to bid again. In the first run of the competition which lasted 4 weeks, prizes such as plasma TV's, concert tickets and games consoles were given away. The competition later returned in July 2006 for another run, giving away more plasma TV's, home cinema systems and even a family holiday to Florida!

ABOVE: How Lo?® Preview Sequence

This was the sequence used in the week leading up to the start of the new competition. It instructed viewers how the

competition worked as well as showing what prizes were in store

ABOVE: First Ever How Lo?® Competition Sequence

This was the sequence used when the competition first started, instructing viewers how to enter and showing the prizes for this week

ABOVE: Week 1 How Lo?® Competition (Ending Soon)

On the night that the competition closes, the sequence is amended slightly to instruct viewers that they only have a few hours left to enter

ABOVE: Week 4 How Lo?® Competition

ABOVE: July 2006 and How Lo?® Returns! Week 1 Competition

In July 2006, How Lo?® returned for a further run. The graphics had been amended slightly, as well as introducing a new text number for the Republic of Ireland

ABOVE: Week 3 How Lo?® Competition

In the third week of the second run of competitions, the How Lo?® slide shown at the end was amended

to include customer care phone nos. and addresses for both NI and the RoI.