On Monday 9th March 1999, due to a relaunch of the networked ITV News service, UTV created separate programmes for its news and features elements of the main evening news bulletin. Features reports, usually on the topics of health and the arts, as well as light-hearted stories, were now transmitted as UTV Life, running from 5:30pm - 6:00pm. UTV Life had its own team of presenters and reporters, and had a different theme tune, opening title sequence and studio set to UTV Live. The dual programmes ran together until Friday 29th March 2002. From Monday 1st April 2002, the two programmes were again merged into an hour long UTV Live, a setup which remained until Friday 31st August 2007.

On Monday 3rd September 2007, the UTV Life branding for the features section of UTV Live returned to on-air use. The features element had become a separate programme in order to accommodate a sponsorship deal with Brennan's Bread. The relaunch of UTV Life saw the programme gain a different theme tune, opening title sequence and Aston design to the existing UTV Live graphics package. The studio set remained as it has been before, however the UTV Live logos had been erased from the backdrop behind the sofa and a new plasma graphic with the UTV Life logo appeared in place of the UTV Live logo.

Over the following few months, the programme gradually moved further and further away from the UTV Live brand, creating their own on-screen graphics package to match the UTV Life colour scheme of yellow, white and blue. They also use their own team of reporters, independent from UTV Live, however, they still give a plug for the programme at the end of UTV Life, informing viewers to stay tuned after the weather and the weather watchers for the main news of the day in UTV Live. Frank Mitchell and Pamela Ballantine are the main hosts of UTV Life, accompanied by Alison Fleming and Siobhan McGarry.